Every business, big or small, has one goal: to serve their customers to the best of their ability. The conduit through which most employers do that is their employees, and in today’s world, attracting top talent has become as important as delivering the best experience to your customers. With 90% of young adults age 18-29 using social media, and many calling it their preferred form of contact with potential employers, having interesting, desirable content about your workplace on various social platforms is one key way to shape the way people see your business, beyond marketing and attracting new clientele.
It’s more than selling your products
Companies with a diverse workforce of happy, engaged employees are more likely to see benefits to the bottom line, and attracting talented job candidates starts on social media. By providing rich content that showcases your company as a competitive employer to future candidates, you can shape the way they see your business and provide a window into the company culture that is becoming more of a consideration for today’s job seeker.