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brand aesthetic

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    How to Create Employee Loyalty to Your Brand

    Your brand is one of your most powerful assets. It tells existing and potential customers what your business is about. It makes your company instantly recognizable in the marketplace. It creates associations between what customers require and your ability to fulfill those requirements. You spend countless hours and dollars investing in your brand—establishing it, defining it, shaping it, and advertising it. But many companies overlook some of the most effective brand management possible: branding your business to your employees to…

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